In July 2017, I had the opportunity to cover my first international sporting event, the Tour de France for the French telecommunications company Orange.
Responsible for communication on social networks during the three weeks of the race, the objective was to show behind the scenes of the event with an offbeat side. For this we were active on Twitter and Instagram for live tweets and Instagram stories.
We were able to develop the Franz d’Orange Tour accounts and strongly engage the community with the content that we published. An incredible and intense experience with the entire Orange team immersed in the largest cycling race in the world.
